About
Expertise
ID CREATIVES is an independent creative studio based in Warsaw,
led by Creative Director Karolina Rutkowska.
We help premium lifestyle brands transform strategy into cohesive brand experiences across identity, packaging and digital.
Our approach brings together creative direction, design and material thinking, creating brand worlds that are visually compelling, strategically considered and designed to live consistently across every touchpoint.
Brand Identity & Creative Direction
Brand strategy, visual identity, art direction and brand systems.
Packaging & Product Experience
Packaging design, material direction and physical brand touchpoints.
Print & Pattern
Print design, pattern development and branded applications.
Campaign & Brand Experience
Campaign concepts, retail displays and visual communication.
Digital Experience
Creative direction and visual design for websites and digital brand touchpoints.
Packages
Selected Brands & Clients
Our packages are designed around different stages of brand development - from building a strong visual foundation to creating a complete brand universe across physical and digital touchpoints.
01
BRAND FOUNDATION
For new and evolving brands ready to build a distinctive and coherent identity.
Brand strategy & positioning
Creative direction
Visual identity
Typography & colour system
Core brand applications
Brand guidelines
02
BRAND EXPERIENCE
For brands ready to extend their identity into a tangible and consistent experience.
Everything in Brand Foundation
Packaging direction
Material & finish direction
Print applications
Key physical brand touchpoints
Extended brand guidelines
Best for fashion, beauty and lifestyle brands where packaging and physical experience are central to the brand.
03
BRAND UNIVERSE
A complete brand world designed across identity, packaging and digital touchpoints.
Brand strategy & positioning
Creative direction
Complete visual identity system
Packaging system
Material direction
Digital brand experience
Print & communication assets
Comprehensive brand guidelines
Best for brands requiring a complete, scalable visual ecosystem.
04
CAMPAIGN & BRAND EXPERIENCE
For established brands looking to develop campaigns, seasonal communication or new brand experiences.
Creative concept
Art direction
Key visual development
Campaign assets
Retail & display applications
Digital communication
Selected print and packaging applications
15+ years of experience across fashion, beauty, packaging, and premium lifestyle.
DISNEY · LEGO · MATTEL · DREAMWORKS · VIACOM
INDIGO PROFESSIONAL · INDIGO SKIN LAB · HEDONISTA · ALBÉA
LEE COOPER · PETROL INDUSTRIES · SALSA JEANS · PRYM FASHION
Selected brands and clients Karolina Rutkowska has worked with throughout her career.