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PIUMO by Bio Life. Product Campaigns and Creative Direction.
A series of product campaigns for PIUMO, translating ingredients, formulas and product benefits into expressive visual storytelling. Discover how creative direction, AI-assisted imagery and graphic design come together across product visuals, promotional banners and digital communication.

Karolina Rutkowska
6 days ago2 min read


Designing Seasonal Campaigns for Beauty Brands. Indigo Nails Lab Projects
A look at seasonal campaign design for Indigo Nails Lab. Discover how ID CREATIVES combines graphic design, visual storytelling and AI-generated imagery to bring beauty collections to life across digital channels.

Karolina Rutkowska
7 days ago3 min read


Milan Report: Avant-Garde 2025 & Design Hub at Packaging Première
During our visit to Packaging Première & PCD Milan 2025, we explored the forefront of sustainable luxury packaging. From the visionary innovations of the Avant-Garde competition to the collaborative spirit of the Design Hub, the fair offered inspiring solutions in design, materials, and storytelling. We left with new ideas, meaningful connections, and renewed excitement for what's next in conscious, high-end packaging.

Karolina Rutkowska
May 24, 20253 min read


The Power of Purity: Hermès at Milan Design Week 2025
What if true luxury isn’t about adding more, but about revealing less?
At Milan Design Week 2025, Hermès stripped design to its essence — offering a masterclass in quiet, intentional storytelling. A powerful reminder that in both design and branding, space isn’t empty — it’s full of meaning.
Discover why less is truly more.

Karolina Rutkowska
Apr 21, 20252 min read


The future of personalized packaging. Redefining brand loyalty.
content source /drupa.com product photos / idcreatives.eu In today's competitive market, where every brand is vying for attention,...

Karolina Rutkowska
Apr 16, 20242 min read


Unveiling the Creative Vision: Katarzyna Kołys, the Fashion-Forward Brand Manager of ID Creatives
Unveiling the Creative Vision: Katarzyna Kołys, the Fashion-Forward Brand Manager of ID Creatives

Karolina Rutkowska
Apr 2, 20242 min read


Welcome to my blog.
Welcome to my world of conscious design! by ID CREATIVES Boutique Design & Branding Studio Brand - Packaging - Print I'm a passionate...

Karolina Rutkowska
Feb 22, 20241 min read
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