Eva Krause Shoes
Brand & Packaging
A contemporary footwear brand shaped by modern heritage and craftsmanship. We developed a cohesive visual identity, storytelling, and packaging system, creating a refined brand experience across physical and digital touchpoints.
Creative Direction
Brand concept
Visual direction
Art direction
Brand Identity
Visual identity
Brand storytelling
Editorial design
Packaging
Packaging design
Material direction
Packaging development by ID LAB
Visual Identity | Eva Krause's identity balances contemporary minimalism with a sense of modern heritage. A refined typographic approach creates a quiet visual framework, allowing the craftsmanship and character of the collections to take centre stage.
Brand Story | Rooted in craftsmanship and contemporary femininity, the brand story reflects Eva Krause’s distinctive approach to footwear design. This narrative extends across the identity, packaging, and communication, creating a consistent and recognisable brand world.
The packaging was conceived as an extension of the Eva Krause visual identity, translating the brand’s refined aesthetic into a considered physical experience.
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Developed in collaboration with ID LAB, the packaging direction connects visual identity with material thinking and production considerations, extending the brand world from communication to physical touchpoints.
