Marilyn
Campaign & Display Design
Marilyn is a fashion campaign developed to create a consistent visual experience across catalogue, retail displays and digital touchpoints. The project combines editorial photography, graphic composition and print design into a cohesive campaign system that strengthens the brand's presence both in-store and online.
Creative Direction
Campaign Concept
Art Direction
Visual Direction
Campaign Design
Catalogue Design
Display Graphics
Print Applications
Brand Experience
Retail Communication
Digital Assets
Campaign Rollout
The catalogue was designed as an editorial extension of the campaign, balancing expressive imagery with a restrained layout that keeps the collection the focal point. Carefully considered typography and composition create a premium reading experience across every spread.
Every application follows the same visual language, ensuring consistency across printed materials and retail communication. From catalogue pages to in-store displays, each element reinforces the campaign's refined and contemporary aesthetic.
The campaign extends beyond print into physical retail environments, translating the visual identity into large-format displays and promotional materials. Editorial photography, bold composition, and restrained typography work together to create a recognisable and engaging customer experience.
Designed as a unified campaign system, the project demonstrates how consistent creative direction can connect catalogue design, retail graphics and digital communication into one cohesive brand experience.
